Direct Selling Business is an efficient way to establish a cost effective business as Direct Selling Business implies direct contact between a parent organization and a customer without involving third parties or middlemen or intermediaries in the supply chain. It cut shorts the advertising costs, overhead costs and helps in building long lasting relationships with customers by passing on those benefits to them.

Direct Selling has come up as a neat & clean, transparent and growth providing industry. Direct Selling is practiced in 170 countries and has attained the status of global industry. 16 percent growth has been observed in previous 5 years. It has also been observed that Direct Selling Industry has a considerable opportunity in India. As per a study in 2015-16 it was worth Rs. 80 Billions, in 2019 - 20 it rose to Rs. 236 Billions and by 2025 it is going to touch Rs. 645 Billions.

Multimillion Indians are earning their livelihood through Direct Selling Industry and are contributing substantially in economic growth of India. All the business is done with proper billing thus contributing considerably in Income Tax, GST or any other tax if applicable.

If we minutely study the contribution of Direct Selling Industry, we would find that it is emerging as helping hand to almost every national growth plan likewise Make in India, Empowering Females, India Start Up, India's Digitalization, Skills India, Vocal For Local, Atamnirbhar Bharat. Direct Selling Industry is employment provider, tax paying, and swadeshi oriented and highly growing. A large number of youth and females are enjoying self-esteemed and self- dependent lives only because of this industry. In a few words, Direct Selling Industry strives to create an environment conducive to the growth of nation.